CRM Campaign & Loyalty Manager

Main Objective

• Grow and activate our customer database across online and physical stores

• Maximize revenue and business impact from CRM channels (App, Email, Mobile) and Loyalty program
  
  

Responsibilities

• Own the commercial strategy and roadmap for CRM, Loyalty, and App channels

• Lead initiatives to grow subscriptions and customer data capture (forms, opt-ins, in-store and online)

• Drive revenue through CRM channels using targeted campaigns and personalization

• Leverage Loyalty and CRM data to support commercial growth initiatives

• Support the overall data acquisition strategy, including optimizing cookie consent rates

• Manage and regularly refresh app content in line with seasonal moments and commercial campaigns

• Work closely with local and international teams to execute initiatives

• Ensure the success of CRM and app-related projects through proactive rollouts, testing, and performance tracking

• Act as the main point of contact with international CRM teams, ensuring alignment on tools, best practices, and campaign execution
  
  

Performance Indicators

• CRM-driven revenue and engagement (email, app, mobile)

• Database growth and subscription conversion rates

• App usage and activation metrics

• Data acquisition and consent rate improvement
  
  

Your Profile

• 2-3 of experience in CRM, ideally in omnichannel retail

• Strong commercial mindset with hands-on execution experience

• Comfortable working cross-functionally in an international environment

• Data-driven, proactive, and able to turn insights into actions

• Experience with Salesforce Marketing & Data Cloud is a plus

• Energetic, with a passion for sports

Our Benefits include:

• Monthly bonus based on business unit performance

• Yearly bonus based on company performance

• Ticket restaurant

• Private extra health insurance

• Generous discount on our products

• Career development and evolution opportunities within the company